Value Delivery System Comprises all of the activities needed to develop, produce, deliver, and sell and service particular goods and services.
Value Pricing Occurs when prices are set on the basis of fair value for both the service provider and the consumer.
Variable Markup Policy A strategy whereby a retailer purposely varies markups by merchandise category.
Variable Pricing A pricing strategy wherein a retailer alters its prices to coincide with fluctuations in costs or consumer demand.
Variety Store A retail store that handles a wide assortment of inexpensive and popularly priced goods and services, such as stationery, gift items, women's accessories, health and beauty aids, light hardware, toys, housewares, confectionery items, and shoe repair.
Vending Machine A retailing format that involves the coin- or card-operated dispensing of goods and services. It eliminates the use of sales personnel and allows around-the-clock sales.
Vertical Cooperative-Advertising Agreement Enables a manufacturer and a retailer or a wholesaler and a retailer to share an ad.
Vertical Marketing System Consists of all the levels of independently owned businesses along a channel of distribution. Goods and services are normally distributed through one of three types of systems: independent, partially integrated, and fully integrated.
Vertical Price Fixing Occurs when manufacturers or wholesalers are able to control the retail prices of their goods and services.
Vertical Retail Audit Involves analyzing -- in depth -- a retail firm's performance in one area of its strategy mix or operations.
Video Catalog A retail catalog that appears on a CD-ROM disk and is viewed on a computer monitor.
Video Kiosk A freestanding, interactive computer terminal that displays products and related information on a video screen; it often uses a touchscreen for people to make selections.
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