Want Book (Want Slip) A notebook or slip in which store employees record consumer requests for unstocked or out-of-stock merchandise.
Warehouse Store A food-based discounter offering a moderate number of food items in a no-frills setting.
Weeks' Supply Method An inventory-level planning method wherein beginning inventory is equal to several weeks' expected sales. It assumes the inventory carried is in direct proportion to sales.
Weighted Application Blank A form whereby criteria that best correlate with job success are given more weight than others. After weighted scores are given to all job applicants, a minimum total score can be used as a cutoff point for hiring.
Wheel of Retailing A theory stating that retail innovators often first appear as low-price operators with a low-cost structure and low profit-margin requirements. Over time, these innovators upgrade the products they carry and improve their facilities and customer services. They then become vulnerable to new discounters with lower cost structures.
Width of Assortment Refers to the number of distinct goods/service categories with which a retailer is involved.
Word-of-Mouth Communication Occurs when one consumer talks to others.
World Wide Web (WWW) One way of assessing information on the Internet, whereby people work with easy-to-use Web addresses (sites) and pages. Users see words, colorful charts, pictures, and video, and hear audio -- turning their PCs into interactive multimedia centers.
WWW See World Wide Web.
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