Yield Management Pricing Used when a service firm determines the combination of prices that yield the highest level of revenues for a given time period.

Zero-Based Budgeting The practice followed when a firm starts each new budget from scratch and outlines the expenditures needed to reach that period's goals. All costs must be justified each time a budget is done.

---

© Prentice-Hall, Inc. A Simon & Schuster Company Upper Saddle River, New Jersey 07458

Legal Statement