Tetrad Computer Applications
3873 Airport Way
Box 9754
Bellingham, WA 98227-9725
Telephone: 800 663-1334 or 360 227-9725
Web Site: http://www.tetrad.com
E mail: email@tetrad.comDescription
This software enables the user to locate geographic areas that fit a particular life-style or demographic profile. For example, it lets a retailer identify a geographic area (a county, census tract, block group, or zip code) with higher than average income, or larger than average household size. It is especially useful in targeting areas for market expansion by retailers.
Directions to Run PSearch
During the installation of PSearch, this program is designed to install to a folder on your hard drive named PCENSUSD. To facilitate running the program, type C:\PSEARCH as the "Program Location" directory on the second screen of the installer program. To run the program, click the PSearch icon created during installation, or go to the PSEARCH directory and click on the file PSDEMO.
Evaluating the Market Potential for Gas Fireplaces in Selected Market Areas: On the Initial Startup Choices screen, point and click on Open Project. Then select the PSearch folder and point and click on the OK button. Next select Demo and point and click on OK in the PSearch folder. Under the File Name option, select Carrier.Psp (which looks at gas fireplace potential) and select OK.
PSearch displays 7 market areas for gas fireplaces on the basis of average household income in descending order. (Note: The Average Household Income heading is in blue with a down arrow). Double clicking on each area displays data on that area based on the 1990 Census of Population. To gather further information (on such variables as income, housing value and rent, age, and marital status), click on the down button at the bottom left-hand corner category box. To go back to a prior screen, click on the up button. You can view the entire page by pointing and dragging the mouse on the vertical scroll bar located on the right-hand side of the Study Area browser.
To evaluate an area's market potential on the basis of a different criterion, select the Other Template on the top left-hand corner of the tool bar. For example, you can select the Tutorial Lifestyle template. (Note: Not every area contains data for each template.)
Evaluating the Market Potential for Gas Fireplaces in Selected Market Areas Based on Other Criteria: On the Initial Startup Choice screen, point and click on Open Project (the second button from the left on the top tool bar). Then select the PSearch folder and point and click on the OK button. Select Demo and point and click on OK. Under the File Name option, select Carrier.Psp and select OK.
Next point and click on the Average Household Income title bar and then on the Modify Lifestyle option. (Note: Average Household Income is ranked in decreasing order. To change the ranking to increasing order, point and click on Increasing under rank and then select OK.)
You can also change the attribute used in ranking market areas by selecting a factor such as Average Home Value, then pointing and clicking on Modify Lifestyle, changing rank to Increasing, and then selecting OK.
Evaluating the Market Potential for Gas Fireplaces Based on Lifestyle Criteria: Select New Project (the left button on the top tool bar), select Gas Fireplace Potential, and then select Edit. (Note: Three dimensions are available: Percentage Owner Occupied, Percentage Using Gas Heat, and Total Owner Occupied.) The default is Percentage Owner Occupied in decreasing rank. Select OK. Click on Study Area. Select U.S.STF3A (State Totals) for database and All of U.S. for Study Title. Then point and click on Search Database. The program then ranks the 50 states and Washington, D.C. for percentage
owner occupied housing in descending order.Similarly, you can choose Spokane Area (Zip Codes) for database, and All of Spokane for Study Title. By selecting the Search Database option, the program arrays all of the Spokane zip codes on the basis of the Percentage of Owner Occupied Housing in descending order.
PSearch for Windows
Version 4.1
Download and Install Instructions readme.txt 1kb Program Files - Disk 1 disk1.exe 1423kb Program Files - Disk 2 disk2.exe 1188kb
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