The 16 text-based exercises noted by a computer symbol throughout Berman/Evans' Retail Management can be downloaded from the Web site. The exercise software contains instructions, help screens, and questions. The exercises are divided by text part:
 

Part 1

1. Store Positioning (Chapter 2)

Part 2

2. Franchising (Chapter 4)

3. Wheel of Retailing (Chapter 5)

4. Scrambled Merchandising (Chapter 5)

5. Direct Marketing (Chapter 6)

Part 3

6. Attitude Survey (Chapter 8)

Part 4

7. Reilly's Law (Chapter 9)

8. Buying Power Index (Chapter 9)

9. Trading Area Saturation (Chapter 9)

Part 5

10. Strategic Profit Model (Chapter 12)

11. Key Business Ratios (Chapter 12)

12. Budgeting and Cash Flow (Chapter 12)

Part 6

13. Retail Method of Accounting (Chapter 15)

14. Open-to-Buy (Chapter 15)

Part 7

15. Seasonal Promotional Planning (Chapter 18)

Part 8

16. Sales Opportunity Grid (Chapter 20)

Directions for Running the Computer Exercises

To run the exercise software, just go to the retail folder on your hard drive and double click on the retail application file. All instructions are contained in the user-friendly, easy-to-use program.

While using the exercise software, you may print any screen. With the printer (dot-matrix, ink-jet, or laser) turned on, just point and click with the mouse or trackball on the Print Screen box that appears at the bottom of each exercise screen; or you can simultaneously press the [ALT] key and the [P] key. The screen appearing on the monitor will then automatically be printed - including your name, class, and section. The questions for each exercise can be printed by pointing and clicking with the mouse or trackball at the Questions box at the bottom of the first page of each exercise or by pressing the [ALT] and [Q] keys at the same time.
 

RETAIL For Windows Version 7.1
Download and Install Instructions		readme.txt		1kb
Program Files		retail.exe		587kb

 
 

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