I. AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT. 1. An Introduction to Retailing. 2. Strategic Planning in Retailing: Owning or Managing a Business. 3. The Contemporary Challenges Facing Retailers. II. SITUATION ANALYSIS. 4. Retail Institutions by Ownership. 5. Retail Institutions by Store-Based Strategy Mix. 6. Nonstore-Based and Nontraditional Retailing. III. TARGETING CUSTOMERS AND GATHERING INFORMATION. 7. Identifying and Understanding Consumers. 8. Information Gathering and Processing in Retailing. IV. CHOOSING A STORE LOCATION. 9. Trading-Area Analysis. 10. Site Selection. V. MANAGING A RETAIL BUSINESS. 11. Retail Organization and Human Resource Management. 12. Operations Management: Financial Dimensions. 13. Operations Management: Operational Dimensions. VI. MERCHANDISE MANAGEMENT AND PRICING. 14. Buying and Handling Merchandise. 15. Financial Merchandise Management. 16. Pricing in Retailing. VII. COMMUNICATING WITH THE CUSTOMER. 17. Establishing and Maintaining a Retail Image. 18. Promotional Strategy. VIII. PLANNING FOR THE FUTURE. 19. Planning by a Service Retailer. 20. Integrating and Controlling the Retail Strategy. Appendix A. Careers in Retailing. Appendix B. About the Web Site that Accompanies Retail Management. Glossary. Name Index. Subject Index.
