AUDIT

MARKETING AND SALES PROMOTION

  1. Do you know the specific segment of the market your business is attempting to serve?

  1. Are you able to determine why your products or services sell against those of your competitors?

  1. Is the service you provide with your products superior to that of your competition?

  1. Does a firm and its products or services have a good reputation in the minds of customers?

  1. Do you attempt to meet competitors head-on or sell differentiated products that carry a different price/value relationship?

  1. Are your marketing and promotion efforts honest and straightforward?

  1. Are all aspects of marketing and promotion coordinated with production planning and scheduling?

  1. Are your marketing and promotion efforts controlled by budgets that are changed only for compelling reasons?

Source: U.S. Small Business Administration, Management Audit for Small Service Firms, Small Business Management Series No. 38, Washington, D.C., 1979; John B. Kline, U.S. Small Business Administration, Management Audit for Small Manufacturers, Small Business Management Series No. 29, Washington, D.C., 1979, Small Business Administration, Management for Small Retailers, Small Business Management Series No. 31, Washington, D.C., 1979.

CHECKLIST EVALUATION RESOURCES AUDIT FEEDBACK HOUSE
Before You Start:
A Basic Checklist 		Business Plan
Evaluation Scale 		Small Business
and Entrepreneurship
Resources 		Small Business
Management Audit 		Feedback H o m e



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