Your Marketing Strategy

1. Have you developed a marketing strategy that is customer-focused?
              yes q            no q
2. Have you developed specific practices to implement this strategy?
              yes q            no q
3. Have you developed a marketing strategy that will produce a quality product or service for your customers?
              yes q            no q
4. Have you developed specific practices to implement this strategy?
              yes q            no q
5. Have you developed a marketing strategy that is focused on providing customer convenience?
              yes q            no q
6. Have you developed specific practices to implement this strategy?
              yes q            no q
7. Have you developed a marketing strategy that will generate innovations in your product or service over time?
              yes q            no q
8. Have you developed specific practices to implement this strategy?
              yes q            no q
9. Have you developed a marketing strategy that exploits speed as a competitive advantage?
              yes q            no q
10. Have you developed specific practices to implement this strategy?
               yes q            no q
11. Have you developed a marketing strategy that is built on customer service?
               yes q            no q
12. Have you developed specific practices to implement this strategy?
               yes q            no q
13. Do you know what stage of the product life cycle your product or service is in?
               yes q            no q
14. Have you identified the channels of distribution you will use to get your product or service to your target customers?
               yes q            no q
15. Have you established a price that will be reasonable to customers, profitable for your business, and will create the image you want in the marketplace?
               yes q            no q
16. Have you determined which advertising media will be most effective in reaching your target audience?
               yes q            no q
17. Have you identified the unique selling position that you will build your advertising messages around?
               yes q            no q
18. Do the ads you are planning to run answer the customer's question, "Why should I consider buying this product or service?"
               yes q            no q

Before You Start: A Basic Checklist	Business Plan Evaluation Scale	Small Business and Entrepreneurship Resources	Small Business Management Audit	Feedback	H o m e

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