If there really was such a thing as "the weight of expert opinion," you couldn't lift this book! That's because it contains 35 years worth of the distilled and concentrated experience of

• a writer
• an editor
• a publisher
• a system designer
• an application designer
• a document type designer, and
• three managers (writing, publishing, and software development,

all embodied in a single (and singular) individual, Truly Donovan. Truly was the first person to apply generalized markup in an industrial-strength setting. And what a setting -- the 7+ country, 20+ site, 11+ million master page publishing system of IBM, reputedly the world's second largest publisher (after the U.S. government).

Truly has personally experienced virtually every role in an enterprise publishing system, and she brings her expertise to you in this book. After describing the new challenges facing enterprise publishers today, she introduces the concepts and capabilities of SGML at a level that will allow you to make immediate use of them for design and planning purposes. She then goes on to cover SGML application design from the unique perspective of an enterprise publisher, including the impact of implementation decisions on your people and the tools they use.

If you're engaged in an enterprise publishing project -- at any phase -- you'll want to have your copy of Industrial-Strength SGML at hand. The heavyweight expertise will make your own burdens lighter.

SGML revealed!

Understand the business uses and benefits -- without getting lost in the technical details. Enterprises worldwide are using SGML to revolutionize the way they deliver information to employees, customers and suppliers. It's a powerful technology -- one that can enhance everyone's access to critical information and save money at the same time. But it's been virtually impossible to find a non-technical explanation of SGML and its benefits.

Until now.

Industrial-Strength SGML: An Introduction to Enterprise Publishing presents SGML for what it really is: an extraordinary business opportunity. In easy-to-understand, non-technical language, the book explains how SGML works, when it may be appropriate for your organization, and how to implement it. You'll discover how SGML provides a platform-independent solution for document publishing. You'll learn all the basics needed to determine where and how to apply SGML to the information management challenges of your enterprise. And you'll learn how SGML can:

• Let your documents work with multiple application processing programs - not just the one that created the documents.
• Manage your documents as an integrated information resource, including graphics, hypermedia links, and database information.
• Customize your enterprise's documents to meet specific user or application requirements.