|
|
| Figures |
|
| Foreword |
|
| Introduction |
|
|
| Introduction: A Book for Executives |
xix |
| Why "the Billion Dollar Secret"? |
xx |
| How the Book Is Organized |
xxii |
| Acknowledgments |
xxiv |
|
Chapter 1
The Cottage Industry
|
| Right Under Your Nose |
1 |
| Document-Based Information |
|
| Is Crucial to Your Company |
6 |
| The Productivity Dilemma |
|
| with Documents |
10 |
| Writing Document-Based Information: |
|
| The New Cottage Industry |
15 |
| Computers Can Perform Miracles - |
|
| When They Have the Right Data |
17 |
| Today's "Documents" Are Not "Data" |
19 |
| From Documents to Information: |
|
| Enter SGML, the Standard |
|
| Generalized Markup Language |
22 |
|
Chapter 2
Building Cutting-Edge Information
|
| Products from Documents - |
|
| Why It Doesn't Work Today |
27 |
| Taking On a Business Challenge |
28 |
| Electronic Documents - |
|
| The Publishing Panacea? |
29 |
| The Lessons of the Prototype |
31 |
| TIMS Gets Real |
33 |
| Getting to the Source of the Matter |
33 |
| The Trouble with Text |
35 |
| The 101st-Page Paradox |
37 |
| What Went Wrong? |
39 |
|
Chapter 3
Grolier, Incorporated
|
| The Original Database: |
|
| Grolier, Incorporated |
45 |
| The Business Challenge |
46 |
| Publishing the "Original Database" |
48 |
| More Than a Hardware Problem |
51 |
| Understanding the Process |
52 |
| And Defining the Objectives |
55 |
| Why SGML? |
56 |
| Taking the Objectives to the Manufacturers |
58 |
| Converting 27,000 Pages to SGML |
59 |
|
|
| Implementing the System |
61 |
| The Payoff |
62 |
|
Chapter 4
Sybase, Incorporated
|
| The Saga of SybooksTM: |
|
| Sybase, Incorporated |
73 |
| The Business Challenge |
74 |
| A Corporate Commitment to Standards |
76 |
| Changing the Way Information Is Delivered |
78 |
| A Rainbow of Online Publishing Solutions |
79 |
| The Solution Is in the Data |
81 |
| Building a New System |
83 |
| Step One: Seed the Field |
85 |
| Getting the Word Processor under Control |
86 |
| A New Product: SyBooks - Interactive |
|
| Documentation for Sybase Products |
87 |
| Step Two: Build the Environment |
88 |
| Understanding and Supporting |
|
| Writers' Issues |
89 |
| The New System |
90 |
| The Payoffs |
92 |
|
Chapter 5
United Technologies
|
| Sikorsky Aircraft Corporation |
97 |
| Building Blocks to Better Information: |
|
| Sikorsky Aircraft Corporation |
99 |
| Twelve Weeks in the Life of |
|
| a Typical Project |
100 |
| Looking for Solutions in All |
|
| the Wrong Places |
102 |
| Fundamental Problems with the Process |
103 |
| Getting the Spin on the Right Solution |
105 |
| Selling It Upstairs |
107 |
| Picking the Solution |
111 |
| Why SGML? |
112 |
| The Fine Details: How It Works |
113 |
| Reengineering the Organization |
113 |
| Supporting the Experts with Technology |
115 |
| Enhancing the Information's Value |
|
| with Attributes |
117 |
| Impact on the Organization |
118 |
| The Payoffs |
119 |
| The Electronic Products |
|
| of the Future - Today |
122 |
| Computer-Based Training Programs |
122 |
| Interactive Electronic Technical Manuals |
122 |
| Expert Diagnostic Systems |
123 |
| Drawing Some Conclusions |
125 |
|
Chapter 6
Mobil Corporation
|
Getting A Grip On "Gold-Plating": |
|
| Mobil Corporation |
129 |
| The Business Challenge |
131 |
| Before Technology Comes |
|
| the Problem |
132 |
| Selling the System |
134 |
| Why SGML? |
135 |
| Building EDEP, an Information- |
|
| Engineering Tool |
137 |
| EDEP in Action |
139 |
| More Than Just a Reference Book |
141 |
| Developing a Bid Document |
143 |
| How SGML Makes EDEP Possible |
145 |
| The Payoff |
146 |
|
Chapter 7
The Semiconductor Industry
|
| Tackling the Information Explosion at Hitachi, |
|
| Intel, National Semiconductor, Philips |
|
| Semiconductors, and Texas Instruments |
153 |
| The Business Challenge |
156 |
| The Trouble's in the Tools |
158 |
| The Beginnings of a Solution |
159 |
| Why SGML? |
161 |
| The Pinnacles Initiative: |
|
| Inventing a Revolution |
162 |
| Analyzing the Process |
|
| of Producing Information |
163 |
| Lessons from the Masters |
164 |
| The Authoring Process Turns Out |
|
| to Be a Mess |
166 |
| Turning Documents into Databases |
167 |
| The Benefits |
169 |
|
Chapter 8
SGML Initiatives
|
| In Other Industries |
173 |
| The SEC's EDGAR |
176 |
|
Chapter 9
Lessons for Your Future
|
| Learning from the Case Studies |
179 |
| What Do the Case Studies |
|
| Have in Common? |
181 |
| All Were Championed by People |
|
| Who Could See "the Big Picture" |
182 |
| All Were Initiated by People Who |
|
| Were Experts on Their Information |
184 |
| All Looked Past the Software and Focused |
|
| on the Value of the Information Itself |
186 |
| Is This Really a Billion Dollar Secret? |
188 |
| Is SGML Right for Your Organization? |
195 |
| Do You Work with Key Documents? |
196 |
| Are You Managing Your |
|
| Information Content, or Its Publication? |
198 |
| Are You Ready to Protect the |
|
| Value of Your Information? |
201 |
|
Afterword:
Finding Out More about SGML
|
| Sources of Information on the Internet |
206 |
| Organizations Involved with SGML |
207 |
|
Index
