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Marketing Essentials in Hospitality and Tourism: Foundations and Practices

First Edition

By Stowe Shoemaker
and Margaret Shaw
Leadership and Management
of Programs for Young Children

Second Edition

By Cynthia C. Jones Shoemaker
Marketing Leadership
in Hospitality and Tourism


Fourth Edition

By Stowe Shoemaker,
Robert C. Lewis
and Peter C. Yesawich



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