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Speech & Communication Studies

Is Speech & Communication Studies right for me?

To answer this question, consider another one: "Is there any human activity that doesn't involve communication in some way?" Imagine a community, career field, or relationship, and then visualize your selection without a process in which human beings use signs and/or language to share their ideas and shape the ideas of others. The fact that you communicate every day, intentionally and unintentionally, offers powerful evidence that this major might be right for you. If you are interested in the ways in which people use words, images, and other signs to influence others and affect the world around them then, yes, communication studies has much to offer.

A similar question emerges from the first: "Am I right for communication studies?" It is a common misconception that you must possess some "natural" power of public speaking to survive and thrive in this field. Certainly, many folks with a knack for persuasion are drawn to this field, often through a positive experience in the classroom or interest in their school's forensics (speech and debate) teams. However, most students become communication studies majors because they want to improve their skills, not because they're already trained. Regardless of your experience with public speaking, once you decide to join this major, you'll find experts in the field to guide you in the invention, construction, delivery, and evaluation of original ideas.

So, do communication studies students just sit around communicating? Well, communication is at the heart of our field, but there's much more to it than that. Communication studies offers a blend of practice in the techniques of organizational, small group, interpersonal, and individual discourse. But, along with that practice, this field is actively engaged in the construction of theories to make sense of various communication efforts ranging from traditional speeches to corporate communication to web site design. Finally, contributing to practice and theory is a critical edge that marks our field. Communication studies students and scholars critique social discourse and are often called upon to contribute alternatives to the ways in which people choose to solve their problems.

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What kind of jobs can I get after college?

The list of career paths available to you upon the successful completion of your degree in communication studies is nearly limitless. Graduates enter the world of politics and social action, human resources, education, journalism, performance, and other fascinating fields of endeavor.

From the perspective of politics and social action, communication studies graduates have become legislators, speechwriters, lobbyists, lawyers, fundraisers, campaign organizers, social activists, and coordinators for non-profit organizations.

From the perspective of human resources, communication studies graduates have become recruiters, affirmative action officers, conflict resolution specialists, market researchers, media trainers, and office managers.

From the perspective of education, communication studies graduates have become elementary, college, or university teachers, academic researchers, program directors, school counselors, administrators, and information literacy experts.

From the perspective of journalism, communication studies graduates have become announcers, directors, camera operators, photojournalists, columnists, floor managers, newspaper editors, media researchers, and Internet media specialists.

From the perspective of performance, communication studies graduates have become playwrights, screenwriters, theatre directors, film directors, web site designers, performance artists, actors, and radio personalities.

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What courses do I need to take?

Given the eclectic nature of this field, you can be certain that communication studies offers plenty of courses. Indeed, while many programs offer tracks or concentrations to guide your academic development, most allow you to develop a unique correlation of courses that meets your unique career aspirations. Some common course concentrations include persuasion and public address, intercultural communication, communication education, rhetoric and communication theory, organizational communication, legal communication, and computer mediated communication.

In any concentration you select, you're likely to need a common core of courses. Chances are that you'll start with a public speaking course and a small group communication course. Both offerings provide bedrock skills upon which you can build your degree program. Typically, this core also includes an introduction to communication survey course that provides a sample of the various facets of our field. You might also take a basic argumentation course that emphasizes the central role of logic, debate, and persuasion in this major. A course in rhetorical theory will further expand your understanding of the ways in which individuals and groups employ various forms of communication to shape the opinions of others and affect their social environments. A course in analytical methods will provide you necessary tools to examine communication phenomena with rigor and consistency. This course might emphasize quantitative and statistical methods, qualitative and interpretative methods, or both. Finally, you will likely need to take a senior capstone course that culminates your learning. Typically, this course offers you a chance to construct a portfolio of your work, tackle internship opportunities, engage in departmental service, expand your scholarship, or a develop a combination thereof.

Along with these core requirements, your degree program is likely to offer you a range of elective courses to fill out your individual program. Electives differ from school to school, but some common offerings include nonverbal communication, media criticism, communication ethics, communication and gender, and Internet communication. You may also choose to pursue a directed readings offering that allows you to work closely with an individual faculty member on applied research or specific material not covered by existing school offerings.

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Key Words - What is a Speech & Communication Studies major expected to know?

Communication studies majors take a broad range of courses to prepare them for career paths that include politics and social action, human resources, education, journalism, performance. Regardless of the courses you select to meet your goal, there are some key words that lay at the foundation of our field.

Analysis
a conceptual process in which a communication phenomenon - such as a speech, nonverbal behavior, organizational practice, or cultural interaction - is defined according to its various components. The process of analysis is often guided by a formal method, but you must frequently employ creative strategies to reveal the necessary parts that comprise some example of human communication.

Context
refers to the collection of forces, practices, factors, and relationships that shape any particular text. This definition emerges from the assumption that no act of communication exists in a vacuum; each is always related to, affected by, or accomplished through a potentially infinite number of other communication acts. Thus, drawing from the examples above, context for a speech might be the expectations of the audience. Context for some nonverbal behavior might be the professional setting in which that behavior is viewed. Context for an organizational practice might be the myths, stories, and narratives told in a company used to justify that practice. Finally, context for a cultural interaction might include the intersecting components of race, class, and gender that shape our meetings with various individuals.

Language
a specialized sign system composed of words, rules, and cultural practices used to fashion shared meaning among individuals and groups. Communication studies majors analyze the role of language in the formation of communities, the definitions of ethnicity and culture, the creation of social norms and boundaries, and the emergence and management of conflict.

Rhetoric
defining the meaning and purpose of rhetoric has been a practice of communication practitioners and theorists for around twenty-five hundred years. Some have argued that rhetoric is simply the study of how individuals persuade others. Others have argued that rhetoric seeks to create identification among individuals and groups. Still others have argued that rhetoric serves to create and justify ideologies and world-views. Where all members of our field agree is that rhetoric is not mere ornament or flowery language. When language is shaped to accomplish a specific purpose, one may define that process as rhetoric.

Persuasion
drawing from our definition of rhetoric, persuasion seeks to employ signs of some sort - sometimes language, sometimes other forms of human communication - to influence the attitudes, beliefs, values, and/or behaviors of an individual or group. Communication studies scholars generally believe that persuasion depends upon the free will of all participants to be genuine. Use of force, terror, or other forms of coercion may be influential in a generic sense, but these strategies do not fit under the definition of persuasion.

Transactional Process
perspective that proposes individuals mutually and synchronously contribute to the construction and interpretation of meaning within any act of communication. Thus a speech, from the perspective of a transactional process, is not composed of a speaker that manipulates signs according to the rules of language and a listener who analyzes the signs according to some set of rules. Rather, a speech act is composed of individuals who simultaneously compose and interpret signs through a process of feedback.

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Core Skills: What is a Speech & Communication Studies major expected to be good at?

Pursuit of this major requires, initially, your willingness to engage a multi-disciplinary environment in which your colleagues bring a host of unique personal backgrounds, scholarly interests, and career goals. Your ability to craft a space for your own work while respecting varied approaches selected by your peers is the most important component of success in this major. Notice that this suggestion does not include a list of skills that you must have in order to succeed. Rather, an attitude that invites collegiality is key. Nonetheless, you will find that several competencies will quickly become tested in your first year as a communication studies major. Perhaps you might consider strengthening these traits now in preparation for success.

Speaking with Confidence
As a communication studies major, you will be asked to craft opinions based on evidence, sound reasoning, coherent organization, and attention to the needs and perspectives of a range of audiences. Thus, the ability to develop ideas, present them, and evaluate their reception will become very important to you. Whether or not you have this skill initially, you will soon gain plenty of experience speaking before your peers, trying to shape their opinions, and even their behaviors.

Critical Decision-Making
As a communication studies major, you will be asked to evaluate rhetorical, organizational, and interpersonal choices made in multiple contexts. How should one craft a message for an audience that doesn't share your opinion on a matter? What role does leadership play in the diffusion of innovations in a corporate setting? How do individual perceptions shape the appearance of conflict in family situations? Your ability to analyze and evaluate the communicative decisions made by individuals and groups should grow quickly in this major.

Writing and Research
As a communication studies major, you will employ words and ideas - your own and those of experts - to shape the opinions of others. Thus, you will need to develop a solid grasp of grammar and composition, and you will need to learn the craft and ethics of superior research.

Small Group Interaction
As a communication studies major, you will work with teams of researchers, persuaders, and evaluators in virtually every class you take. This means that you will need to learn the skills of leadership and collegiality while considering alternative opinions and communication styles. Within this skill, you will find the ability to listen just as important as the ability to speak.

Computers and Technology
As a communication studies major, you enter a field that has quickly embraced database research and online interaction. Your ability to employ computer-based tools for research will help you establish the credibility of your claims in a manner that is both efficient and extensive. Your ability to communicate through online media such as electronic mail and web pages will assure that you can work with colleagues and share your creative efforts without being limited to traditional media of human communication.

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The Voice of Experience

Learn from seniors who have been down the road ahead of you. Here is one senior's candid reflection on life as a Speech & Communication Studies major:

I. Why did you choose your major?: I chose my major because I love talking about communication-how we communication affects culture and how culture shapes communication. I'm interested in rhetoric, performance, and film, all areas covered by the department here.

2. How did you decide on your second major or minor?: I also have a passion for English-language and literature, and studying it gives me a good grounding in both areas.

3. How did this major meet your expectations?: I expected it to be a challenging and intellectually stimulating major, but one that would be fun to study. It met and exceeded all of these expectations. It truly is interdisciplinary and applicable to any number of majors.

4. What disappointed you about this major?: ? There was not enough time in my program of study to take all the classes I wanted to. There are so many fascinating classes; I wish I could take many more.

5. What has challenged you the most about this major?: Studying communication from a rhetorical perspective is very challenging, especially considering almost every primary and secondary school teaches us to look through language. That is, we have been taught that one can separate form from content, and that often times, form is irrelevant in considering what communication means. Nothing could be further from the truth. By studying the surfaces and forms of communication, one gains a better understanding of how communication shapes and affects culture. Therefore, many students do not appreciate or know how to analyze language, so when a department like Communication + Culture invites and demands that its students look AT communication, it can be challenging at first.

6. How has this major prepared you to get a job that you'll love?: I have a better understanding of how humans communicate, and this is applicable to almost any job, particularly one in marking, public relations, publicity, advertising, film, broadcast, etc. We are all communicating all the time, and every company out there lists strong communication skills as a requirement for employment.

Get Connected!

To seek support for your college experiences, and to get a head start on your career, use these links to get connected by learning more about organizations in your discipline. By joining and participating in the professional conversation around the country, you can learn beyond the boundaries of your program. Many of these organizations offer scholarships and awards that can also help you to grow and succeed in your field of study!

Student organizations

Lambda Pi Eta
LPE is named after the three modes of persuasion noted by Aristotle, Logos (roughly, logic), Pathos (emotion), and Ethos (credibility). This association, sponsored by the National Communication Association, inspires students to demonstrate scholarship, expand their professional involvement, exchange ideas, maintain a network of colleagues, and help the field of communication studies grow.

Forensics Teams
Your college or university likely offers a forensics team that offers speech, interpretation, and/or debate opportunities. Joining your local forensics team can help you hone your communication skills, travel to tournaments where you can experience forensics competition, and even earn scholarships to offset the costs of your education. The major forensics organizations, the National Forensic Association and the American Forensic Association, are described in more detail in the section entitled, Get Connected! Professional Organizations.

Professional organizations

Of the many professional organizations available to members of our field, these are among some of the largest and most influential. When selecting an organization (or several of these groups) to join, examine their publications and ask members about their conferences. Each organization features its own unique culture and outlook, and not every organization will reflect your individual perspective on communication scholarship and practice. Once you complete your degree program, you ought to plan on attending at least two or three conferences a year to keep current with individuals and events in the field.

American Communication Association
ACA is a relatively young organization most notable for its Internet-based network of researchers, teachers, businesspersons, and specialists located in North, Central, and South America and in the Caribbean. ACA offers a conference, provides accreditation services, and publishes an online journal, the American Communication Journal.

American Forensic Association
AFA is a professional organization for people interested in argumentation and public advocacy. AFA also hosts the National Debate Tournament and a National Individual Events Tournament. AFA also publishes Argumentation and Advocacy and Proceedings of the NCA/AFA Argumentation Conference.

International Communication Association
ICA features a membership of about 3,400 communication educators, researchers, and practitioners worldwide. The organization hosts a conference and offers several significant publications, including the Journal of Communication, Communication Yearbook, Human Communication Research, and Communication Theory.

National Communication Association
NCA consists of about 7,000 members - educators, practitioners, and students from around the United States and more than 20 other countries. NCA also publishes journals (Quarterly Journal of Speech, Communication Monographs, Communication Education, Critical Studies in Media Communication, Text and Performance Quarterly, Journal of Applied Communication Research), maintains listservs, and hosts conferences to ensure that communication scholars can strengthen networks of collegiality and stay current with issues affecting the field.

National Forensic Association
NFA organizes the oldest national individual events tournament, drawing competitors from around the United States to compete for championships in a range of forensics events such as persuasive speaking, Lincoln-Douglas debate, impromptu speaking, and prose interpretation.

National Speakers Association
NSA focuses its attention on professional and business communication experts such as trainers, consultants, and motivators. NSA publishes Professional Speaker magazine.

Regional Associations

Attending a national or international conference can be daunting at first, and it can be expensive. A good way to get a sense for how communication studies conferences work is to attend a regional conference. You can pick one that is close to your geographical area, and you can be sure that fewer attendees mean more opportunity to meet your colleagues. Four regional conferences to consider include: the Central States Communication Association, Eastern Communication Association, Southern States Communication Association, and the Western States Communication Association.

Get Informed!

Given that communication studies touches on so many disciplines, you can understand that no popular magazines seek to cover every topic addressed in our field. Communication studies majors tend to read widely in the popular press - national newsweeklies and papers. Even so, there are some large-scale periodicals that successful communication studies majors ought to peruse.

Magazines and Trade Journals

New York Times Review of Books
Communication studies majors read widely. To get a sense of what major books are being discussed in educational, corporate, and popular contexts, you might wish to take a weekly look at this review.

Vital Speeches of the Day
Vital Speeches is a bi-monthly magazine featuring current examples of speech texts from the worlds of business, law, politics, and activism. Vital Speeches is a no-frills publication; you'll get speeches only, no analysis.

Research journals and Academic Publications

Dozens of separate communications journals feature contemporary research. If you wish to expand your definition of communication studies to include journalism, mass communications, public relations, and other allied fields, you'll find literally thousands of reading opportunities. Here, however, we concentrate on a small number of influential journals read by members of speech communication researchers.

Spectra
Spectra is often humorously referred to as the most read publication within the field of communication studies. The monthly publication of the National Communication Association features calls for journal submissions, an overview of recent articles in the field, and - most popularly - job offers. To learn what other communication scholars are up to, Spectra is the place to start.

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Speech & Communication Studies in Depth!

This is the place to deepen your knowledge of the field. Whether you are a graduating senior, or still deciding if you want to major in Speech & Communication Studies, you'll find here a more detailed overview of the field.

What Is Speech & Communication Studies?

Communication studies is a field that invites interconnections from other scholarly and practical pursuits aimed at understanding the ways in which humans manipulate signs and language to craft and share meaning. The theories and scholarship produced by communication studies members draw influences from sociology, psychology, media studies, journalism, and the humanities. Increasingly, that very same scholarship plays a critical role in the production of research in those fields as well. In some colleges and universities, communication studies is closely allied with broadcasting, journalism, public relations, English, humanities, and other social sciences. At others, communication studies is a separate community that enjoys collegial relations with these allied fields, while maintaining its independence in faculty and curricular design.

Within the field of communication studies, you will find various concentrations at each college and university. Some common foci include persuasion and public address, intercultural communication, communication education, rhetoric and communication theory, organizational communication, legal communication, and computer mediated communication.

Persuasion and public address can justifiably present itself as the heart of our activities, emerging as it does from the field's historic practice of speech presentation and analysis. Subsets of persuasion and public address may include political discourse, debate strategy, and persuasion theory.

Intercultural communication includes studies of how individuals and groups employ (and often transcend) language to create and shape meaning across various contexts such as nationality and ethnicity.

Communication education concentrates on teaching and learning styles within and beyond the classroom.

Rhetoric and communication theory provides models, systems, and methods for the production and evaluation of communication artifacts.

Organizational communication studies the ways in which language, meaning, metaphor, leadership, and other communication practices impact corporate settings and enable (or disable) the diffusion of innovations.

Legal communication explores the history, production, and interpretation of judicial discourse and provides a solid foundation for pre-law students.

Computer mediated communication represents the field's response to the emergence of online channels of discourse that challenge existing theories and models of communication developed in more traditional contexts.

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History and Background

At the heart of communication studies as an independent (though broadly engaged) field is speech communication. Speech communication has global influences - from Egypt to China, Africa, and the Americas. As long as individuals and groups have employed language in oral form to shape their communities and safeguard their traditions, and as long as practitioners have sought to pass their traditions and prescriptions for effective speaking to their students, speech communication has remained a significant field of human intellectual development.

A central origin of Speech Communication emerged from the debates between the philosophers and the sophists, roughly 2,500 years ago. Philosophers such as Socrates and Plato argued that knowledge is best communicated by way of pure argument, a style that deduces truth through logic, not perception. Attempts to employ language to convince others to adopt a point of view were viewed with suspicion, as being a form of trickery. Sophists such as Protagoras of Abdera and Gorgias of Leontini were less concerned with ideal forms of truth and more interested in teaching how to use speech to advance particular interests. Some of these sophists were teachers-for-hire who helped individuals prepare to face trial before their peers; others assisted and guided some of the Greek city-states' most preeminent thinkers and states-people. Plato's student, Aristotle, proposed that speech designed to convince, rhetoric, should be considered the counterpart of pure argument, dialectic. Doing so, he defined rhetoric as the "faculty of observing in any given case the available means of persuasion." Until the 20th century, most speech communication scholars concentrated their efforts on uncovering, analyzing, and categorizing those means of persuasion as Aristotle intended. All the while, truth and dialectic remained the domain of the philosophers.

The 20th century can fairly be said to be the time when speech communication emerged as a field in its own right, not a subset of Aristotle's categories of language, and not merely a collection of tricks and styles designed to avoid the hard work of logic and philosophy. After all, in the 20th century, philosophy began to lose ground in its promise to explain and prescribe the actions of humanity. Deep-seated doubt among individual philosophers, the rise of powerful new media, and unthinkable acts of genocide convinced many scholars to turn to communication studies as a field where individuals and group uses of signs and language could be interpreted and understood.

Prior to World War Two, most speech communications scholars continued to draw from Aristotle's views of meaning production - concentrating particularly on the ways in which speakers could shape the perceptions of audiences. From the 1930s through the 1960s, a growing number of communications scholars concentrated less on individual speakers and more on the effects of the media they chose, recognizing the powers of radio and television to shape meaning in ways unimagined by writers and orators. World War Two inspired a scientific and quantitative emphasis in both previously described schools of thought as scholars sought rules, laws, and systems to explain, predict, and control communications acts. Some members of the communication studies field even sought to craft a unified theory of communication that would reflect all sorts of meaning-production, transmission, and reception practices.

The 1960s challenged those somewhat fanciful notions. Neither the neo-Aristotelians, media effects scholars, law-crafters, nor grand theorists could account for the radical kinds of discourse emerging from the streets, college campuses, and international protest movements of their day. One response was to imagine that communication studies should avoid creating "covering laws" and concentrate instead on smaller, more manageable phenomena. From this response arose sub fields of interpersonal, family, gender, small group, and other forms of communication. A second response was to enlarge the definition of rhetoric and communication itself to extend beyond orality. At once, a peace sign, a clenched fist, and a "people's park" could possess the same kind of discursive power as a well-crafted speech.

Speech & Communication Studies Today
Today's communication studies field is defined both by ferment and optimism. The field has experienced ferment as traditional models of meaning-making were abandoned or made obsolete by the explosion of theories, standpoints, approaches, and questions in the aftermath of the 1960s. The field reflects optimism, however, because of the increase in students who have found their way to our classes. The growth of the field parallels its embrace of more diverse approaches, questions, and orientations. Participants in regional, national, and international conferences reflect a world of identities, ethnicities, nationalities, and communities. As a result, now, perhaps more than ever before, new students in the field of communication studies can practically custom-design their career paths to suit their individual visions and answer their unique questions.

The questions facing the field in the coming decade include a range of responses to the increasing blurring of author/speaker and reader/listener as our texts become mediated through computer networks. The fact that virtually anyone may craft a message that enjoys potentially worldwide audiences will surely challenge existing theories of credibility and power. Other questions challenge members of the field to consider whether communication studies merely explores and explains meaning-making phenomena, or whether our members are obligated to engage social problems from a more active and critical stance.

Perhaps the most significant question facing the field of communication studies concerns the question of truth itself. In our so-called postmodern age, may a speaker, orator, critic, or theorist justifiably claim to speak the truth about anything? In many ways, this contemporary question brings us back to the most essential challenge of communication articulated by the ancient Greeks 25 centuries ago. Do we speak eternal truths with our words, or seek simply to craft narratives that have meaning for the moment, and for a particular audience? There is no single way to answer this question in the field of communication studies today. However, students of this growing community are working hard to craft their unique responses, and you're invited to join them.

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